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KFI Radio Advertising: The Story



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KFI AM is Los Angeles's most well-known radio station. It broadcasts at approximately 640 AM. The signal can be heard in much of western North America, including Arizona and Nevada. It broadcasts news and talks during the day. In the evening, it's a top forty music station. KFI supplies shows for national broadcasting, as well as local programs.

KFI was the Los Angeles Dodgers' flagship station in the 1960s. KFI aired every Dodgers match throughout the 1970s. KFI was an important source of news about war in the Los Angeles-area during World War II. It also carried NBC Network's weekend radio service.

KFI started playing adult music from the top 40 in the mid-1970s. You will also find aggressive coverage of local sports on the program, including popular disk jockeys. Dave Diamond was the evening host. Bob Shannon survived and became a film acting coach in Los Angeles.

"The Swingin’ Year" was a nationally syndicated TV show for 25-years. Chuck Cecil hosted the show from 1956 to early 1970s. It aired on KFI prior to moving to KKJZ Long Beach.


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KFI evolved from a top-40 format to a news/talk station in the late 1970s. Scott Ellsworth's "Scott's Place" program featured jazz music. Ted Rall and Charlie Fox were also present.

Lohman & Barkley was a morning duo. They also did live call-in shows. Casey Bartholomew served as a board operator. He also wrote popular "updates". Tim Kelly contributed to the Bill Handel Program.


KFI is also a leader of the Emergency Alert System for Western U.S. and supplies play-by–play broadcasts to other stations throughout the Southwest. Its transmitter location is in La Mirada California. It turned off HD signals on August 12, 2015.

KFI also has an iHeartRadio streaming platform. There are two local talk shows and one national syndicated show. All of the hosts are Southern California residents. Some of the most well-known personalities on radio have made appearances on the station.

KFI's lineup changed a lot over the past ten years. Many of the stations' old hosts have moved on. Others have returned. Neil Saavedra now serves as the marketing director. Mike Nolan has returned to the air as a ground traffic reporter.


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KFI added new programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He is also the host for the Jesus Christ Show Sundays.

Interviews with former NBC Radio personalities were featured on the occasion of KFI's 50th Anniversary. Tim & Ev Kelly, the "Swingin' Years," and Mark Thompson were among the guests. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull (host of a weekly radio talk show) joined the lineup in 2013.

KFI's 50th Anniversary celebration was held at a radio station in Burbank, CA. Cox Broadcasting purchased KFI at $15 million. This was the largest amount ever paid for a radio station.


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FAQ

How much does it cost for social media advertising?

This route is not for everyone. You will be charged monthly based on how much time you spend on each platform.

Facebook - $0.10 Per 1,000 Impressions

Twitter - $0.20 for 1,000 impressions (if tweeting)

Send out invitations on Linkedin for $0.30 per 1000 impressions

Instagram - $0.50 per 1,000 impressions.

Snapchat - $0.60 per 1,000 impressions ($0.40 per user)

YouTube - $0.25/1000 views

Tumblr Text Posts - $0.15 Per 1,000 Impressions

Pinterest - $0.05 per 1,000 impressions per month

Google + $0.15-$0.20 Per 1 Million Impressions

Tumblr: $0.15-$.20 per 100,000 impressions

Vimeo - $0.20- $0.25 per 10,000 impressions

Soundcloud – $0.20-$0.25 for 1 million plays

StumbleUpon - $0.20 -$0.25 per 1 billion pageviews

Digg – $0.20 - 0.25 per 1000 diggs

Reddit - $0.20 - $0.0.25 per 1000 Comments

Wordpress - $0.20--$0.25 per 500 comments

Flickr - $0.20 -- $0.25 per 5,000 photo uploads


What is advertising's basic purpose?

Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.

Advertising is about communicating your ideas and values to people who already care about what you have to say. It's about changing people's attitudes. It's all about building relationships.

It is all about making people feel good.

But if you don't know what your customers want, you can't sell anything to them.

Before you begin any advertising campaign, it is important to understand your customers' needs, wants, and buying patterns.

Then, you can create ads that resonate.


How do I choose my target audience?

Begin by talking to yourself and people close to you. If you don't know where to begin, ask yourself, "who am I trying to reach?"

These are some questions to ask yourself: Who is the most influential person in my industry? What are their biggest challenges? What are their top talents? Where can they be found online?

Rewind to the beginning, when your business was founded. What was your motivation for starting? What was your problem and how did it solve?

These answers will help you identify who your ideal clients are. They will also reveal their personality and reasons for buying from them.

Look at your competitors' sites and social media pages for clues as to who they cater.

Once you identify your target customers, then you must decide which channels to use to reach these people. You might, for example, create a website to target home buyers if you offer services to real-estate agents.

If your company provides software to small businesses, you might consider creating a blog for those owners.

A Facebook page could be created for clothing sellers. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.

The point here is that there are many ways to get your message across.


Is there any way to get free traffic?

Free Traffic refers to the traffic that comes directly from organic search results without paying for ads. This type is known as natural, or organic traffic. There are many ways to get free traffic, such as article marketing, social media marketing, blogging, etc.

Article Marketing is a popular way to get traffic for free. It has an extremely low cost-per-click (CPC). The CPC is usually very cheap compared to paid ads. Article marketing is also referred to as content marketing.

Social Media Marketing - Social media sites like Facebook, Twitter, and LinkedIn allow you to promote your business through advertising. These platforms are great for sharing updates, sharing photos, and building relationships with potential clients. Many businesses decide to purchase advertising space on social media sites to reach a wider audience and at a much lower cost.

Blogging - Blogging is another great way to generate free traffic. High quality content will draw people to your blog. After you attract visitors to your blog, you can make money by selling products or other services.

Email Marketing - Although email marketing has been around since before the advent of the Internet it is still one of the most effective ways to drive traffic and sales to your site. It is a great way to increase your subscriber base and sell products.


What information do you need about internet advertising

Internet advertising is an essential part of every business strategy. It helps companies reach potential customers at a low cost. There are many options for internet advertising. Some are free, while others require payment.

You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method has its advantages and disadvantages.


What is branding?

Your brand is the way you express who you are and what your stand for. It's how you make people remember you when they hear your name.

Branding is about creating a memorable brand identity for your company. A brand is not just a logo but also includes everything from your physical appearance to the tone of voice used by employees.

Customers feel more confident buying from your company if they have a solid brand. They know what they're getting. It gives customers confidence when choosing your products over the ones of other competitors.

Apple is a prime example of a company with a strong brand. Its brand is known worldwide for its sleek design, high-quality products, and customer support.

Apple's brand has become synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.

When you consider starting a business, it's important to develop a brand. This will give your business a face and personality.


What is the best way to learn about television advertising?

Television advertising is an extremely effective medium for reaching many people at once. It was also expensive. But if you use it correctly, it can be extremely powerful.

There are many different types of TV ads, but they all have certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. You shouldn't attempt to make a lifestyle commercial the same as a product ad. Your message must be consistent throughout the campaign.

It is important to remember that ads are best aired during prime-time. This is because viewers tend to watch TV while sitting down in front the television. You want them relaxed enough that they can focus on you words.

The bottom line is that even if you have a lot to spend, it doesn't necessarily mean you'll be able to get great results. It may be the reverse. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. It is important to do the right thing if your TV advertising budget is large.



Statistics

  • It's 100% reliant on your website traffic. (quicksprout.com)
  • This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
  • Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
  • Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)



External Links

google.com


smallbusiness.chron.com


en.wikipedia.org


washingtonpost.com




How To

How do I place my advertisement on a billboard

While billboards have existed since the late 1800s they became more popular after World War II, when they were installed along roadsides and highways. Text advertising is the most common form of billboards, but some include artwork or photographs. Many billboards are static. Others display messages that change periodically, such a weather forecast, stock price, stock scores, political events, or stock market prices.

Although most billboards can be found outdoors, there are also indoor options. Outdoor billboards are usually seen by motorists passing by them several times per day. Indoor billboards may only be viewed once every few year. The most common outdoor billboard style is the "cubic". It is made from three layers -- two sheets each of glass and a layer with fiberglass mesh. This allows air flow through the billboard and keeps it cool in summer and warm in winter.

Advertisers pay companies like Billboard Advertising Inc., which owns and operates many of North America's largest billboard advertising firms, to put their ads up on their billboards. These companies then offer space on their billboards for advertisers. These spaces can be purchased by advertisers based upon how much advertising they are willing to spend. These advertisers often choose the best location for their ads depending on how many people they are likely to see.

Billboard Advertising Inc. also sells ad space. They have contracts with local governments for signs to be erected on city property. Some cities allow billboards to be placed anywhere, while others limit them to specific areas. Chicago, for instance, has a restriction that billboards cannot be more than 1,000 feet from any highway. Other cities also require billboards to be no closer than 500 ft away from schools and churches.

Billboard Advertising Inc. has contracts to promote products and services throughout the United States, including Florida, California, Nevada, Texas, Arizona, New Mexico, Colorado, Washington, Oregon, Idaho, Utah, Wyoming, Alaska, Hawaii, Canada, Puerto Rico, Guam, Virgin Islands, and American Samoa.






KFI Radio Advertising: The Story