Open Influence provides customized and tech-enabled, influencer marketing solutions to brands through its data-driven influencer agency. The company is focused on creating social media value and generating brand value. Open Influence is a social media marketing company that has assisted over 1,000 brands worldwide to achieve success in five years. Open Influence also offers services in 15 languages.
Open Influence offers a sophisticated search engine that allows users the ability to find influential content and influencers. This feature works by leveraging AI-powered image recognition. Searches can be made by audience psychographic or demographic criteria. Additionally, Open Influence features an interactive map that shows where the influencers are located. It also includes group information like average number or comments, and likes.
OpenInfluence is an American social network marketing platform. It uses machine learning to build it and has the largest database of data about social media influencers. This platform allows brands to connect with their audiences through engaging content that is then optimized for their target audience. It has worked alongside some of the top brands around the globe. Some of these companies are McDonald's, Toyota and Levi's.
OpenInfluence hosts over 300,000. That's one of the biggest in the industry. OpenInfluence also has an engagement rate that helps determine whether a post will be popular. The platform also offers an easy way to pay.
Open Influence comes with a 2 day free trial. You also get a list up to 50 search results. Users can assign team members or search for content that is influential. There are many filters that allow users to search for influencers from the same demographic or style.
Open Influence has clients such as Universal Studios, Toyota, and Calvin Klein. As a pioneer in the influencer marketing space, the company has executed social strategies for many of the world's most famous brands. They offer a range of services, such as developing social media strategies and managing influencer marketing campaigns. Open Influence has more than a decade experience and created data-backed frameworks which influence the way advertisers approach campaigns.
Upfluence also plays a key role in the industry. The company was founded in 2013 to provide brands with content on-brand that engages audiences. Using a proprietary platform that combines machine learning with image recognition, Upfluence helps brands find and interact with quality marketing content.
OpenInfluence has a broad client base and has developed long-lasting relationships with top brands around the globe. These brands include Universal Studios as well as Toyota and Honda. Advertisers can search for content that is relevant, establish a network to support their brand, and track the performance of campaigns.
Open Influence has many strengths, but it is still a valuable tool for businesses. Open Influence is a platform that offers custom solutions and continuously adds new features. The pricing appears to be more expensive for larger businesses, so it might be difficult to get going if your business is smaller. The platform also lacks tools for campaign management.
FAQ
What is branding?
Branding is a way to communicate who and what you are. It is how people will remember your name when they hear it.
Branding is all about creating an identity that makes your company memorable. A brand is not just a logo but also includes everything from your physical appearance to the tone of voice used by employees.
A strong brand makes customers feel more confident about buying from you. It gives customers confidence when choosing your products over the ones of other competitors.
Apple is a good example of a company that has a strong brand. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name is synonymous with technology. Apple is the brand people think of whenever they see a smartphone or computer.
Before you launch a new business, it is worth creating a brand. This will give your business a personality and face.
How do I choose my target market?
Start with yourself and those closest to your heart. Ask yourself "Who am I trying reach?" if you aren't sure where to start.
Ask yourself these questions: Who do you consider the most influential in your industry? What are their biggest challenges? Who are the smartest people in my industry? You can find them online.
Rewind to the beginning, when your business was founded. Why did you start? How did you solve the problem?
These answers will help to identify your ideal clients. This will allow you to learn more about your ideal customers and their motivations for buying from you.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you have identified your target customers you will need to choose the channel to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
A blog that targets small-business owners could be a possibility if you are a software provider.
If you sell clothing, you could create a Facebook page for teens. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
It is important to remember that there are many methods of getting your message across.
What are the basics of television advertising?
Television advertising is a very effective medium to reach many people at once. It was also very costly. It can still be very powerful if used correctly.
Although there are many kinds of TV ads to choose from, all share the same characteristics. Planning any TV ad should start with ensuring it fits in its category. Do not attempt to run a lifestyle advertisement as a product advert. Your message should remain consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because many viewers are able to relax in front of the TV while watching. You want them to be able focus on your words and not get distracted by the TV.
The bottom line is that even if you have a lot to spend, it doesn't necessarily mean you'll be able to get great results. However, this may not be true. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. So, if you spend a lot of money on TV advertising, ensure you do it right.
What are the basics of radio advertising?
It is important to understand the interdependence of different media types. Remember that all media types are complementary, not competing.
Radio advertising is best when used in conjunction with television. Radio complements television advertising by reinforcing key messages or providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are typically shorter and less costly.
What is the cost of advertising on social media?
You should be aware that social media advertising costs money. You'll be charged monthly according to how long you spend on each platform.
Facebook - $0.10 Per 1,000 Impressions
Twitter - $0.20 Per 1,000 Impressions (if you tweet).
Send out invitations on Linkedin for $0.30 per 1000 impressions
Instagram - $0.50 Per 1,000 Impressions
Snapchat - $0.60 Per 1,000 Impressions ($0.40 per User)
YouTube - $0.25 for 1,000 views
Tumblr $0.15 for 1,000 impressions text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15-$0.20 per 1 million impressions
Tumblr: $0.15-$.20 per 100,000 impressions
Vimeo - $0.20-$0.25 per 10,000 impressions
Soundcloud – $0.20-$0.25 for 1 million plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg: $0.20 – $0.25 per 1,000 diggs
Reddit: $0.20-$0.25 for 1000 comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is advertising's main purpose?
Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.
Advertising is communicating ideas and values. It's about changing minds and attitudes. And it's about building relationships.
It's all about helping people feel good.
If you don't understand your customers' needs, you can't market to them.
Prior to you begin any advertising project, make sure you understand your customer's buying habits and needs.
This will allow you to create ads that resonate with your target audience.
What is advertising?
Advertising is an art form. Advertising is more than selling products. It's about building emotional connections between brands and people.
Advertising is about storytelling and using images to communicate ideas.
It is important to communicate clearly and persuasively. Also, you must share a story which resonates with your target markets.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
Because when you create a successful ad campaign, you are creating a brand identity for yourself.
This is how you are memorable. You will be remembered by others.
Statistics
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How to advertise Facebook
Facebook is one of most widely used social media platforms. Facebook is used by around 1 billion people each month, according to estimates. This makes Facebook one of the largest companies in the world. The popularity of Facebook is mainly due to its unique features such as chat, video calls, games, etc. People who have Facebook accounts can upload photos, make comments, send emails, view videos and even play games. Facebook also offers the opportunity for businesses to market themselves by placing advertisements. These advertisements include text ads. Banner ads. Sponsored stories. Promoted posts.
Facebook advertising can be done in two ways. One way is to pay for advertising. Another way is to use free methods. Below, we will show you how to do both of these things.
How to advertise on Facebook using paid options
Paid advertising can be done on Facebook by paying Facebook per impression. You can pay monthly or annually. Facebook offers several types of paid advertisement. These are:
Text ads: These are similar in appearance to regular texts ads. They are displayed above or below newsfeed items, but not next to them.
Banner ads are large, rectangular images that take up the entire screen. They usually show an offer or product.
Promoted Posts: These posts appear at or near the top of your newsfeed. Businesses frequently use promoted posts in order to promote their products.
Sponsored Story - These are short stories that contain relevant content and appear at users' top feeds. These stories are paid for by businesses and brands looking to reach potential customers.
How to promote using free options
Facebook offers free advertising. It uses the same methods as regular Facebook. These include Text ads as well as Banner ads, Promoted Posts and Sponsored Stories.
You cannot, however, create a custom audience with free advertising. Targeting people on the basis of their age, gender, geography, language, interests or relationship status is limited.
How to get started advertising on Facebook
First, sign up for a Facebook account if you are interested in advertising on Facebook. After that, you'll be able to use all the tools. To set up your account, follow the steps below:
-
Click "Create New Ad Set"
-
Enter a name for your ad set.
-
Select the type you'd like to advertise (text, image, or video).
-
Select the locations that you wish to target.
-
Set the budget amount.
-
You can select Facebook Audience Network from this drop-down menu.
-
Click "Next Step"
-
Click "Review and Continue".
-
Check your selections and click "Continue."
-
Complete any additional information.
-
Click "Save All Changes"
-
Before you start your campaign, wait until your ad campaigns have expired.
-
Once your campaign has ended, click "View Ad Statistics."
-
See the results of your campaigns.
-
Keep repeating steps 13-16 till you find the best setting for your business.
-
Advertise now!